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Nissan Primera

Year   2001
Manufacturer   Nissan
Unveil   Tokyo Museum of Contemporary Art

A new design language for the Brand following Nissan’s alliance with Renault. 
First project to promote Japanese DNA as a new value Brand value. Innovation of the sedan proportion.
Deleting any ornamental approach to reach a sense of purity of the overall resolution. 
Contrast between the fluidity of the silhouette and sharp surface transitions.
Advanced and production full development until global release